Lyft Enlists an Uplifting Maya Angelou Poem for an Inspiring Campaign to Repress Workers
Ridesharing app Lyft has conscripted a few lines from a Maya Angelou poem to demonstrate its commitment to BIPOC and underserved communities, while simultaneously spending hundreds of millions of dollars to ensure that its employees, half of whom are POC according to Statista, are fucked when it comes to fair wages, unemployment, and health insurance. Inspiring! Lyft used cherry-picked lines from Angelou’s poem “On the Pulse of Morning” to launch its LyftUp campaign, which promises to offer “free rides to communities who lack access to food, jobs, and essential services.” The segment features a diverse cast of happy drivers and riders merrily en route to work in cities like Oakland and San Francisco. However, one of the myriad problems with Lyft purporting to have a positive impact on the lives of those living in California, particularly the Bay Area, is that it’s a bald lie. This is evidenced by reports of the company’s drivers sleeping in their cars because as independent contractors, they are saddled with all the costs of maintaining the spotless vehicles featured in the shiny ad, while being paid very little for their actual labor.